Netflix recently partnered with Megacable in Mexico, to bundle its Standard & Ad-tiers offers with Megacable’s 2Play and 3Play offers. Aligning with a tier-1 national operator could drive significant growth for the streaming giant in Mexico. Launched in Mexico and the rest of Latin America in 2011, Netflix has expanded its network of partners, employing a different strategy than its competitors. What’s the rationale behind such distribution strategies and how has it proven to be successful for the Los Gatos’ firm and its competitors ?

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As FAST platforms lately turned into a new garden of Eden for content providers to distribute their IPs on, competition is ramping up between providers trying to build the most attractive offer to meet the growing demand for tailored content. To do so, the focus had long been put on quantity over quality and the number of FAST channels available in Latin America has increased quickly over time.

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